Established in 2010 by Jessica Krupa, Krupa Couture Swim is a luxury swimwear label that focuses on lingerie fitting techniques that can be translated into swimwear silhouettes. Her designs are influenced by European aesthetic, and feature impeccable fit that compliments the body with sophisticated and timeless designs. After discovering a gap in the market for designer swimwear that is well-tailored, cup sized, and sophisticated, Jessica has created swimwear that balances function with couture elements using sustainable materials imported from Italy and France.
Jessica has myriad experience designing for multiple lingerie and swimwear firms in Europe and NYC to gain hands-on experience before launching her line. For nearly a decade she designed bras and swimwear, and created the Bra Accessories category at Victoria’s Secret, that accredited her with a design patent for her bra extender invention. Her attention to details and experience in bras, is strongly related to the fit of her swimwear. She incorporates fitting techniques into swimwear, with the belief that “swimwear is essentially wearing your lingerie on the beach- it must fit perfectly!”
Jessica has been studying art and fashion since she was a child and grew up in a beach culture on America’s East Coast. She graduated cum laude with an International Bachelor’s degree in fashion design from the Fashion Institute of Technology and Polimoda, and was the recipient of a Fulbright Scholarship where she studied Entrepreneurship and wrote Krupa Couture’s business plan at the Technical University of Berlin in Germany. Education has always been important to Jessica. In additional to running her own business, she believes in educating the next generation of designers. Jessica is an Adjunct Professor at both the Fashion Institute of Technology in NYC, and the College of Fashion Design Online Academy in
Dubai- teaching her life’s passion- Swimwear Design.
Jessica has been the receipt of several awards for her swim brand including at Charleston’s Emerging Designer: East competition, awarded the Fulbright Scholarship called CBYX for Young Professionals, and has been Inducted into the Hall of Excellence at OCVTS, to name a few. Her drive was to learn every and anything about swimwear and lingerie design to make women of all shapes and sizes feel sexy, sophisticated, and confident in swimwear.
For press and sales inquiries, please contact info@krupacouture.com.
